The Bay Flagship Revitalization

Since I posted photos of the Holt Renfrew Christmas windows, I thought it only fair that I should also check out the Bay's flagship store to take pics of their festive windows. Well...I got a little sidetracked from my mission when I arrived at Queen & Yonge to discover that the best windows were those lining Yonge, Richmond and Bay Streets. These displays highlight the recent relaunching of The Room on the store's 3rd floor.

Above & Below: Balmain

Above & Below: Erdem

Above & Below: Josh Goot,
Gianfranco Ferre, Barbara Bui

Above & Below: Proenza Schouler

Above: Matthew Williamson, Wayne Clark,
Antik Batik, Herve Leger

Above: John Galliano, Army by Yves Salomon
Ralph Lauren Black Label

Above & Below: Matthew Williamson, Elie Tahari,
Manoush, Harve Leger

Bonnie Brooks, recently appointed President & CEO of the Bay, has taken on the daunting task of resurrecting the Canadian company to its former glory which is by no means an easy task. The initial steps are promising - Brooks hired design firm Yabu Pushelberg to create a refreshing look for The Room and the transformation is simply stunning.

What I love the most about the redesign:

• Windows have been uncovered along the east and south sides, letting in natural light.
  
• Bright lighting and modern fixtures illuminate the formerly gloomy space.
  
• White walls, white fixtures and gleaming white floors allow the merchandise to stand out.
• Clutter has been cleared from the aisles, and there is less merchandise per square foot which allows customers to see more. The phrase "less is more" definitely applies in this case.
• Mannequins are grouped in multiples for bigger impact.

Modern light fixtures are featured throughout the space.

Groups of mannequins create effective displays.

South facing windows let in natural light.

White floors & walls allow the merchandise to stand out.

Incorporated in 1670, the Hudson Bay Company is a Canadian retail survivor. There is hope that this upscale makeover will guarantee the company's continued success well into the 21st century.