Tuesday, December 1, 2009

Holt Renfrew Pop Up Shop

When I stopped into Starbucks on King West yesterday morning, I noticed that the Fashion House condo showroom across the street looked oddly different, and there were many people working inside like drones. When the Holt Renfrew magenta truck backed into the laneway alongside the building, I was very intrigued. I soon discovered that a Pop-Up Shop would be opening in the location for a 5 day run.

Starting Wednesday, December 2nd and running until Sunday, December 6th, Holt Renfrew's premier pop-up shop will be open for business at 560 King Street West. If you haven't heard about this relatively new retail concept, pop-up shops are temporary locations that are here today, gone tomorrow in an effort to create a buzz about a particular boutique or designer. Apparently it's become such a trend that Holt Renfrew contemporary wants in on the action. Expect to see designs for both men and women from Alexander Wang, 3.1 Phillip Lim, Butter London and more. Hours are vague, but pop-in when you can to check it out before it's gone!!

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